To: Ottawa Sports & Entertainment Group
Re: Marketing Coordinator and Website Content Specialist positions
Friday, December 12, 2013
Dear Hiring Manager,
I am submitting my cover letter and resume expressing my interest in the Marketing Coordinator and Website Content Specialist positions with the Ottawa Sports & Entertainment Group. I believe my experience in marketing and website management, as well as my strong communication and management skills and my love for sports make me a great fit for either job.
As one of the captains of my high school football team, I have a demonstrated ability to be coachable while also being a leader and team player. My education includes a BA in political science, a Bilingual Certificate in Public Administration and Policy, and professional development workshops in Social Media Content Strategy, Communications Planning, and New Media. In my last position as a Communications Advisor to a senator I furthered my experience in website content management, including HTML coding, uploading press releases, op-eds, and speeches, designing graphics, and writing original website content. I also designed ads and publications for the web and print, took pictures, coordinated events, set up and managed social media accounts, participated in communications planning sessions, executed the plans, and liaised with printers and other suppliers. Prior to this I worked as a Communications & Operations Assistant intern to a Member of Parliament where I designed and published marketing materials, and learned about office coordination. My experience in communicating with constituents will go a long way in communicating with fans as the teams' constituents.
In 2006 I co-founded a consulting company with my wife. Aside from overseeing marketing for the business, including the design and distribution of mass mail outs, I provided clients with marketing, communications and administrative solutions. These included designing promotional materials like brochures, manuals, and information packages and advice to increase administrative efficiency. For the past year I've continued to provide small businesses with marketing support, especially in the areas of branding and designing promotional materials. My experience with branding and design will allow me to work with web and graphic designers to ensure OSEG's brand standard is maintained. Other experiences that I bring to the table include liaising with internal stakeholders as the Vice-Chair and Secretary of a professional association, designing and publishing magazines, and TV camera operation with RogersTV for hockey games, including the Ottawa 67s.
Aside from the thrill of working in sports, the reason I want to work with OSEG is the challenge of helping to build new brands, putting Ottawa on the map, and getting people excited about and proud of our city.
Thank you for taking the time to get to know me better. I look forward to being considered for both the Marketing Coodinator and Website Content Specialist positions with OSEG.
Sincerely,
Kevin Bourne
